The renowned textile brand is set to launch Madham Vol.1 by Lala today, 20th May 2013. Lala’s latest prêt a porter collection is based on traditional elements through traditional designs of patches and laces. The work done on the fabric shows traditional Kashmiri & Islamic embroideries through bold crashing designs. Madham Vol.1 will be available at all leading stores across Pakistan 20th May onwards.
“With our showcase of Ethnic Chic 2013 at PFDC Sunsilk Fashion Week, Lala is proud to keep with the brand’s commitments in providing quality designs with various variations of our traditional elements through the launch of Madham Vol.1.” said the CEO of Lala Pervez Lala.
The brand first started as a trading house in in Pakistan 1947 later the brand launched its first retail label in 1972 and today has grown so massive providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic.
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