Following the launch of their winter collection ‘La Femme’, renowned textile house Lala Textiles has introduced three new exclusive winter collections; ‘Afreen Exclusive Winter Collection’, ‘Sana & Samia Khaddi Collection Vol 3’ and their latest bale collection ‘Turkish Linen’.
The ‘Afreen Exclusive Winter Collection’ is an amalgamation of eastern and traditional designs portraying the rich cultures of the sub-continent with a modern twist. Using slub khaddi, cotton and satin, the ‘Afreen Exclusive Winter Collection’ is currently available in 7 modern designs. The ‘Sana & Samia Khaddi Collection Vol 3’ features 10 exclusive designs in 2 colourways, consisting of elegant designs in varied colour combinations, which are ideal for the upcoming winter season. The collection focuses on classic designs while emphasizing embroideries that enhance the original Sana & Samia design ethos. Available in bales, Lala’s ‘Turkish Linen’ collection comprises of 11 designs in 2 colourways. All three collections are available at all leading retailers nationwide.
On the launch of the brand’s new winter collections, CEO Pervez Lala said “At Lala Textiles we endeavor to keep our customer needs at the core of all our work and therefore have provided a diversity of choice through 3 new collections, to satisfy the fashion needs of even the most discriminating consumer. Our latest winter collections exhibit the rich diversity of the Subcontinent and feature traditional aesthetics as interpreted for the modern era. We hope our loyal patrons will appreciate our efforts.”
Having started as a simple trading house in 1947, the Lala Textile brand has today grown to encompass four diverse retail brands providing accessible summer; midsummer and winter fabric ranges to ladies across Pakistan and internationally. Indeed it was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. Today, with over more than 40 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year.
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