[Lahore 05th April 2013]: Following the successful launch of the Brocade by Lala Spring/Summer collection, Lala Textiles now introduces a new exclusive collection titled ‘Dahlia’. The price of outfits in this unique collection range from Rs. 2,750 and upwards for unstitched 3 piece suits and feature 10 dynamic designs, with diverse and compelling names such as Baltit, Slovakian, Firdawsi, Persian Shades and Maharani. Dahlia will beavailable across the country at all leading stockists from 05th April 2013 onwards.
The prints and patterns of Lala Textiles’ Dahlia collection are indicative of a dynamic new approach to women’s fashion. Lala Textiles introduces for the very first time a new spring/summer collection inspired from Mughal traditional designs adding elements with custom cuts that portray the rich culture of that era. The collection is designed to create elegance through its simplicity, and consists of warm tones of crisp red, emerald green, yellow, royal purple, champagne and magnolia. Dahlia by Lala endows a lighter feel with its smooth touch and tranquil appeal. The limited edition collection is targeted towards
Having started as a trading house in Pakistan in 1947, the Lala Textiles brand launched its first retail label in 1972 and has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic.
Further details about the Dahlia exclusive collection, including details regarding prices, designs and availability can be accessed from the brand’s Facebook page: www.facebook.comm/lalaprints
About Lala Textiles:
Having started as a trading house in Pakistan in 1947, the Lala Textiles brand has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic. Indeed their lines, collections and brands are known for versatility of design and price range, ensuring the brand is always accessible to a large diversity of women.
It was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. Today, with over 41 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year and has expanded sales exponentially within Pakistan, India, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.