“This is the second time we are participating within this dynamic platform. This year our collection Ethic Chic highlights perfect colours of summer with the use of serene and beautiful hues of blues, bright and bold hot pinks and summer fresh oranges.”
Inspired with all that is summer Lala Textiles collection Ethnic Chic moves away from the traditional look of lawn and presenting a variations with prints that stand out this summer. With an edge on cuts fusing chiffons, ethnic prints and floral’s to create an interesting mix of lawns and chiffons for summer 2013. With bold and classic black and white line, the serene and beautiful hues of blues, bright and bold hot pinks and summer fresh oranges have been presented through floral pants, cropped shirts, long flowing dresses keeping elements of traditional kurtas.
Having started as a trading house in Pakistan in 1947, the Lala Textiles brand has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic. Indeed their lines, collections and brands are known for versatility of design and price range, ensuring the brand is always accessible to a large diversity of women.
It was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. Today, with over 41 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year and has expanded sales exponentially within Pakistan, India, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.
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