LALA launch their latest Festive Eid collection : Dahlia by LALA

Leading textile brand, LALA is all set to launch their latest Festive Eid Collection called ‘Dahlia’. Dahlia by LALA is set to hit the stores on Friday 27th May 2016 and comprises of 12 distinct designs.

This Eid LALA brings forth a collection comprising of lawn, cambric, chiffon and jacquard pieces that have been further developed using intricate hand painted borders, embroidery patches and organza embroidered borders. The diverse nature of this collection’s elements is a tribute to the diversity of customers that LALA caters to.

On the introduction of the ‘Dahlia by LALA’ Collection, CEO Pervez Lala said: “In a time where collaborating with celebrity designers has become the norm, LALA invites its customers to take ownership of the brand and style their favorite pieces in any way they want. We want to give our customers the freedom to unleash their inner stylists and to think out of the box to design their outfits. Putting together the brand’s fabric and ornamentation themselves will create infinite possibilities for the customers to make their personal style statements and will speak volumes about their individuality. LALA takes pride in empowering their customer and strengthening the bond that we have created with them over the years.”

LALA has today evolved to encompass diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, Lala continues to provide quality material through custom prints throughout the year that are available at their Flagship Store in Karachi as well as leading stockists across Pakistan. With a widespread retail network across Pakistan, India, Bangladesh, the Middle East and the UK, LALA brand is best known for their seasoned experience in manufacturing and retailing quality textile with a commitment to principle trade. A socially conscious and responsible brand, LALA currently sponsors vocational training programmes across the Sub-Continent under their #LALALightsUpLives project.

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