LALA at Telenor Fashion Pakistan Week 2015

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Having started as a trading house in Pakistan in 1947, the Lala brand has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; Indeed Lala’s lines, collections and brands are known for versatility of design and price range, ensuring the brand is always accessible to a large diversity of women across the globe.

It was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. With seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year and has expanded sales exponentially within Pakistan, India, the Middle East and the UK. The brand is best known for their seasoned experience in manufactured, producing and retailing quality textile with a commitment to principled trade.

Most recently in celebration of their milestone 65 years in the industry and in the spirit of channelling the international trend of cross brand synergy, leading textile brand LALA launched a first of its kind collaborative platform, the LALA Signature Series, teaming up first with coveted Pakistani designer Sonya Battla.

As the name suggests, the LALA Signature Series platform is one in which the brand is set to collaborate with a series of relevant and complementary brands to create, manufacture and retail specific collections throughout the year. The vision behind this initiative is to bring to the LALA brand a dedicated retail line that captures the strength of LALA as a textile brand in terms of manufacturing and retail and to pair this with a rich diversity of creative and aesthetically unique personalities and brands to co-create clothing lines throughout the year.

 

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