Kidswear brand Hopscotch set to launch with their first ever flagship store in Lahore!

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[Lahore, 4th April 2014]: Hopscotch, a new Western kidswear label for boys and girls from 0-5 is set to launch in Lahore on the 4th April 2014! Drawing from the playfulness of the popular ‘hopping’ childhood game and inspired by the simple, effortless pleasures of childhood, Hopscotch embraces color, simplicity and playfulness as its brand and design philosophy. The store is located at the prestigious Gulberg Galleria with a second store set to be launched in DHA Lahore, mid April 2014.

Hopscotch is the brainchild of entrepreneurial couple and duo, Romana Abdullah and Harris Syed who wanted to create a clothing brand that both kids and their parents would love. The brand is committed to providing premium quality, fashionable apparel and related accessories in a friendly shopping environment. Along with a full array of clothes for kids up to 5 years, Hopscotch is also providing a selection of supporting articles that a new baby needs –bibs, booties, mittens, caps, blankets, wash cloths and towels. Additionally, the brand also provides accessories like shoes, hats, jewelry, hair clips/bands and sunglasses. It also carries a limited selection of toys and school bags. For their Spring/Summer 2014 collection, the Hopscotch design team has been inspired by the symbols and motifs that every child grows up with, including polka dots, stripes, flowers, race cars, stars and pretty bows. The entire collection is cheery, bright and plays with different prints and unique textures.

Speaking about the launch of Hopscotch, Romana Abdullah and Harris Syed have said, “We are excited to introduce Hopscotch, a brand that encapsulates the effortless pleasures of childhood. The idea to introduce a kidswear brand was born from our struggle as parents to find good quality and trendy clothes for our kids in this market which are not outrageously priced. With Hopscotch, we hope to bridge this gap. In terms of inspiration, our driving vision has been to capture the vibrancy, the fun and the joy of a child’s life in the form of a brand that we would love our kids to wear. We are as committed to a quality experience as we are to reminding every child that he or she is unique and a treasure.”

Hopscotch’s first standalone store is launching on 4th April 2014 and is located at the Gulberg Galleria, Shop # 1, 18, Main Boulevard, Gulberg III, Lahore with their second store launch in DHA, Lahore later in April 2014.
For more information on the brand please log on the official page for details: www.facebook.com/ILOVEHOPSCOTCH

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About Hopscotch:
Hopscotch is a new Western kidswear label, launching in Pakistan, initially for boys and girls in the 0 to 5 age bracket. Named after the popular ‘hopping’ game and inspired by the simple, effortless pleasures of childhood, Hopscotch embraces color, simplicity and playfulness as its brand and design philosophy.
Hopscotch was first conceived in early 2013 by the entrepreneurial couple and duo, Romana Abdullah and Harris Syed who wanted to create a clothing brand that kids and their parents would love. The brand is committed to providing premium quality, fashionable apparel and related accessories in a friendly shopping environment.
Describing their brand, Romana and Harris said “As parents of two kids, we have always struggled to find good quality, stylish clothes at a reasonable price point for our children in Pakistan. With Hopscotch, we endeavour to address this gap. In terms of inspiration, our driving vision has been to capture the vibrancy, the fun and the joy of a child’s life in the form of a brand that we would love our kids to wear. We are as committed to a quality experience as we are to reminding every child that he or she is unique and a treasure.”

Romana has a Bachelors from Princeton University and an MBA from the Harvard Business School. She spent her early professional years as an investment banker and management consultant in New York, following which she returned to Lahore, Pakistan. After a seasoned banking career, she is now fully engaged in driving Hopscotch forward – her first entrepreneurial venture. Harris also has a Bachelors from Princeton University. He started his professional career as an investment banker in New York and later moved back to Pakistan to join his family business. He is now diversifying into the retail sector with the launch of Hopscotch.

Along with a full array of clothes for kids up to 5 years, Hopscotch is also providing a selection of supporting articles that a new baby needs –bibs, booties, mittens, caps, blankets, wash cloths and towels. Additionally, the brand also provides accessories like shoes, hats, jewelry, hair clips/bands and sunglasses. It also carries a limited selection of toys and school bags.
Hopscotch will retail from standalone stores and through its website in the near future.
www.facebook.com/ilovehopscotch

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