“PFDC Sunsilk Fashion Week has always been a good experience for us. Each year we try our level best to come up with an exclusive collection which is up to the international standards.”
The Khaadi Khaas’ collection for PFDC Sunsilk Fashion Week is a mix of traditional textiles from East Asia from Tribal to Sub–continental designs. Showcasing a silhouette that is relaxed and straight, this womenswear collection features bright Eastern digital prints in silk inspired by women who carry an eclectic style with ease.
Shamoon Sultan graduated from the Indus Valley School of Art and Architecture, with a bachelors in Textile Design, in 1996. After graduation he worked with Noor Jehan Bilgrami at Koel. It was his keen interest in the indigenous craft of hand woven fabric that led him to the inception of Khaadi, in 1998. Ever since then it has become synonymous with hand-woven fabric and other products across Pakistan and even abroad. Shamoon then launched Khaadi Khaas in 2008, to give more exclusivity to the brand with a formal pret wear brand. Khaadi Khaas is a young, experimental brand that works with a fusion of eastern and western wear.
Khaadi was inducted at the Shell LiveWIRE International Hall of Fame as one of Pakistan’s leading fashion houses and the brand has won eight Lux Style Awards including ‘Best Mens Wear’ (2002, 2005), ‘Best Retail Store’ (2006, 2007, 2008, 2011, 2012) and Achievement in Fashion Design – Prêt (for Khaadi Khaas) in 2011.
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