Premier designer textile house Kayseria collaborated with haircolor brand Garnier Color Naturals to celebrate the Festivities of Lahore this Basant Season with an exclusive screening of the Asia Cup Final, a fashion show and live music performances by Sufi Folk Legend Saieen Zahoor who performed his Coke Studio Season 6 ballad ‘Rabba Ho’ among other songs; Qurat-ul-Ain Balouch [QB] who performed ‘Humsafar’ and covers of iconic Pakistani anthems and Lahore’s favourite live act, Jimmy Khan; who regaled the audience with his original songs ‘Aisay Kaisay’ and ‘Nadiya’ and renditions of popular tracks from Coke Studio Gigs, ‘Kir Kir’ and ‘Laili Jaan’.
In celebration of this festive colourful season, Kayseria hosted an exclusive Fashion Show which showcased their latest Spring/Summer 2014 collection featuring Pakistan’s leading models all styled with the Garnier Colour Naturals collection of nourishing hair color. The event drew guests from all walks of life, including designers, celebrities and media personalities alike. Guests in attendance experienced the taste of Lahori Food Culture with a diversity of food stalls where savory items such as gol gappay, toothi, kulfi, halwa puri, jalebi, laddu paithi and pop soda was readily available. Children at the event were entertained through an engaging putli tamasha among other fun-filled activities. Patrons also had a chance to purchase outfits from Kayseria’s latest collection live at the event using Kayseria’s flagship e-store, Kayseria.com and could peruse through the different range of colors in the Garnier Color Naturals product range. The event was managed by Bilal Mukhtar with public relations by Lotus.
Kayseria’s Spring/Summer 2014 is available under three distinct themes; ‘A Color Riot’ inspired by Basant, ‘Victorian Romance’ inspired by the Victorian Era, and ‘Letters of Love’ inspired by stamps. For this unique campaign, Kayseria engaged different models who present diverse looks, each representative of the theme under which the outfit was designed. The unique collection features an unprecedented 65 distinct designs, catering to the diverse fashion needs of even the most discerning consumer. The collection is also available online at their flagship e-store, Kayseria.com.
Leading hair care brand Garnier also collaborated with Kayseria on a unique promotional activity where guests were able to receive a free product from the Garnier Color Naturals product range on a purchase from Kayseria exceeding PKR 3,000 in value. Garnier’s celebrity spokesperson, Juggun Kazim was also present on the occasion to impart expert beauty advice and educate patrons on different hair care techniques and best practices at the event. Indeed, Garnier Color Naturals nourishing hair color is the only modern hair color that is enriched with natural olive oil that nourishes during & post coloration and provides 100% grey coverage.