This April 2013, Pakistan’s pioneering designer textile brand, Kayseria showcases its Summer II collection for 2013, “Kayseria’s Summer Journey II” during the Voile show segment of PFDC Sunsilk Fashion Week 2013. Indeed, with Kayseria’s Summer Journey II, the collection comprises colour palettes of bright, electric and alive, based in Neons. Using special dyes on stretchable jacquard, the international neon trend has been craftily adapted by Kayseria to suit the climate. Giving patrons the freedom to style their prints to their individual taste, the Kayseria Summery Journey II collection commits to taking audiences from boring to fun with the magic of neon.
Kayseria as a brand is intrinsically based in the universal concept of soul, inner meaning and spirit. Indeed the Kayseria brand, originally conceived by Hamid Zaman, strongly believes in the integrity of original designs and is perhaps among the pioneers of Eastern fashion brands in the country to have a dedicated research and development department led by an experienced and qualified artist & designer, Waleed Zaman, Art Director of the brand. Waleed himself represents and upholds a rich family history and tradition of bringing new talent, dynamism and quality to consumers as an important part of the seasoned family venture SEFAM. At Kayseria, each design is researched academically and handled as if creating a genuine work of art with designs inspired by the cultural brilliance found across the great civilizations of the world, with a particular focus on the cultural and artistic heritage of the ancient, mysterious and divine subcontinent. The Kayseria brand itself has grown to become one of the largest, most successful and trusted textile retail brands from Pakistan with almost 50 outlets in 5 countries. This 2013, the brand introduces their much anticipated Prèt Line at PFDC Sunsilk Fashion Week’s high street platform is entitled ‘Kayseria Prèt’. The brand also showcases its Summer II collection for 2013, “Kayseria’s Summer Journey II” during the Voile show segment of the fashion platform.
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