A good news for all fashionistas of Pakistan, especially for Lahore people, Karmik from Kimaya fashion, the Indian designers multi brand fashion house has entered in Pakistan and launched its first store in DHA Lahore.
From Rohit Bal, JJ Valaya, Anamika Khanna, Neeta Lulla, Rocky S to Rina Dhaka, Ritu Beri, Shantanu & Nikhil, Ranna Gill, Kavita Bhartia, Karmik has stock the collections of all the top designers of India.
Karmik Chief Managing Director Pradeep Hirani said that it was not tough to open the store as Indian designs are much appreciated in Pakistan. “Like music, fashion does not adhere to political or geographical boundaries,” said the Mumbai-based Hirani.
He said that India, Pakistan and Bangladesh were once one nation and the culture is still common. “In view of the high demand for Indian designer wear, opening a store in Pakistan was not so challenging,” he added.
Karmik is a designer-wear retail revolution which was launched at Lakme Fashion Week last year. With ten stores already present in leading cities like Delhi, Mumbai, Bangalore, Ludhiana, Chandigarh, Chennai, Amritsar, Jaipur and 12 more in the pipeline, the company would have 60 point of sales by 2015. An agreement for the store was signed between Hirani and Shaikh Aftab Arshad, Asad Amin Shaikh, Asif Amin Shaikh of the Lahore based fashion retailer Arshadsons. As part of the franchise deal, Karmik planes to open six stores in other cities of Pakistan. “The Lahore store will be followed by Karachi in December this year,” said Hirani.
The collection at Karmik showcases shalwar kameez, churidar suits, stiched saris and tunics apart from bags and shoes.
The launch was hosted by Natasha Hussain (Naty).The evening was followed up with a fashion presentation in which the models wore the dresses of the Indian designers and walked on ramp. The beautiful and gorgeous Humaina Malik stopped the show. She was wearing Shantanu & Nikhil’s sari in which she looked stunning. The makeup and hair styling of all the models were done by Babloo.
Women’s who look for pure Indian work and want to wear that now don’t have to look anywhere more, Kamrik is the best fashion house where you can find the best Indian work of the top Indian designers.