In Conversation with Osman Gul of Gulaal

In a short span of time, Gulaal has gained much popularity over the masses through out Pakistan. They always surprise us with something unique and high-end. We can’t wait for their latest lawn collection to be out. Here is a chat with the man behind Gulaal, Osman Gul, about his upcoming lawn collection and the shoot for the campaign.

Q) What is the theme of Gulaal Lawn Volume 1?

The theme of Gulaal Lawn Volume 1 is very floral with a mix of Islamic architecture that is shown by the intricate embroidery patterns of all outfits. Also, the colors are particularly ideal for summer – keeping in mind the prolonged summers in Pakistan.

Q) How much timing and planning did you have to put into the shoot?

The shoot itself took a very long time to plan and execute. We looked at a couple of options – obviously keeping in mind the fact that quality had to be exceptional. The concept of the shoot, the models, and the makeup artist all had to be considered before anything was executed. The team literally spent days (and sleepless nights) discussing all possible location options that also reflected the overall theme of the collection.

Gulaal Lawn

Q) What did you have in mind while finalizing the models and location of the shoot?

While finalizing the models and the location of the shoot, the overall theme of the shoot was the biggest consideration. We wanted the location to show our theme as well. As for the models, we wanted to bring in a different face to our brand. Having worked with 2 different models previously for our previous collections, we wanted to keep up the same image of the brand and bring in a new face (at least new in terms of association to the brand)

Q) Was the location chosen keeping in mind the overall look and feel of the prints?

Yes, definitely. The overall theme had a very important role in determining the location of the shoot.

Q) Is the process of the shoot itself as glamorous as the pictures turn out to be?

The process of the shoot itself is not glamorous at all – however, it is fun. We are a small team that works together on all projects, and genuinely enjoy working together as a team. The shoot started off later than what we has initially planned. And, we had to make sure that we finished the shoot ahead of sunset. Luckily (after days of heavy fog and rain), we had ample sunshine on the shoot day. However, every little thing needs to be attended to during the shoot and that is what makes a shoot challenging to many of us.

Osman Gul - Gulaal

Q) How was your experience working with the models?

The experience was really good – I highly appreciate the professionalism and the cooperation of the models. Brand owners and managers can be demanding at times, and the models were really easy to work with.

Q) Is there anything else you would like to say?

I’d just like to say that Gulaal’s upcoming Spring/Summer Lawn Collection 2016 (Volume 1) is the result of months of hard-work and endless meetings finalizing minor details on all designs. We have particularly paid attention to ensure that we use the best quality fabric and deliver exceptional quality to all our customers. We truly hope you love the designs. Happy shopping!

Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed

EbuzzToday is your all-access pass to most fascinating stars around the globe. We cover all international news which includes Hollywood, Bollywood and Lollywood. With the opening of our Lahore office we start covering Pakistani Fashion & Media Industry.

Before you do business with us, Kindly read our
Terms of Business
You must agree with our Terms to do business with Ebuzztoday/Ebuzz PR/ Ebuzz Studio.

Wikipedia Page: Ebuzztoday