HSY’s ‘City of Gardens’ at PFDC L’Oréal Paris Bridal Week 2012

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“We at HSY are incredibly excited to be a part of the PFDC L’Oréal Paris Bridal Week for the second time. As one of the founding members of the Pakistan Fashion Design Council, I am extremely proud to say that PFDC has always been very supportive in providing designers with an international platform on which to showcase their collections. PLBW is yet again another great effort.”

HSY’s collection for the PFDC L’Oréal Paris Bridal Week 2012 is titled ‘City of Gardens’ inspired by the inner city of Lahore, renowned as the City of Gardens. A city submerged in history and culture with every wall, every house, every street having its own story, with City of Gardens, HSY endeavours to portray this richness in his collection highlighting the colors and heritage of Lahore. With both womenswear and menswear pieces in the collection, HSY has worked in pure fabrics such as chiffons, silks, raw silks and organzas, pairing these with embroideries from different regions across Pakistan. With simple and traditional cuts complimenting every body type, HSY has used fun and bright colors ranging from yellow and orange to red, magenta and purple for the City of Gardens.

Established in the year 2000, HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. Hassan himself holds an honours degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France. Currently serving as a member of the board of directors of the Pakistan Institute of Fashion and Design, Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style Awards and Style Guru of the Year by Indus Style Awards. One of I.Q Magazine’s Top 20 Fashion Icons of the World and amongst Ahlan’s Hot 100 people, Hassan has been a driving force in the world of fashion for over 15 years.

HSY’s collection for the PFDC L’Oréal Paris Bridal Week is titled ‘City of Gardens’ inspiredby the rich heritage and history of the inner city of Lahore.

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