Pakistan’s iconic fashion force HSY launches a brand new all Pakistan interactive campaign, #CastMeHSY: A nationwide call to action, #CastMeHSY gives all aspiring male and female models the opportunity to be part of the World of HSY with a campaign that includes a chance to be featured in a HSY photo shoot and to walk the ramp for HSY in Lahore. The new campaign kick starts 29th July 2015 and is being done in collaboration with Sunday Times with the photo-shoot set to appear on the cover of the magazine.

#CastMeHSY will launch nationwide on 29th July with 12th August 2015 being the last day for submissions. The campaign calls for all aspiring male and female aspiring models to upload and tag a full length photo of themselves with Instagram and/or Twitter and hashtag it #CastMeHSY for a chance to star in an HSY fashion shoot and be a part of his ramp show at PFDC L’Oreal Bridal Week Show in September 2015.

Speaking about #CastMeHSY, Hassan has said “#CastMeHSY is an exciting first for our fashion house: we are committed to nurturing and grooming talent across the fashion spectrum and this campaign is an extension of that belief and philosophy. Our campaigns and shows have come to be much anticipated and with #CastMeHSY we give aspiring models a chance to star on the cover of Sunday magazine and walk the HSY ramp at bridal week. Through this campaign we not only want to provide a launch platform to our talent in Pakistan but also to find new exciting faces with the potential to become our super models of tomorrow. Come be part of The World of HSY!”

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