HSY for PFDC Sunsilk Fashion Week 2013

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“This year, we are re-launching our ready-to-wear collection with new branding and creating a more diverse product catering to a larger financial bracket, with an increased range from prêt-a-porter to luxury prêt. The new name for this collection is “H” by HSY.”


At the 6th PFDC Sunsilk Fashion Week, designer HSY will be showcasing his Spring/Summer 2013 Collection titled ‘Believe’ in collaboration with Italian watchmaker ToyWatch. This year, HSY, having shown consistently at every season of PSFW, will be re-launching his ready-to-wear line “H” by HSY, while creating a more diverse product offering which caters to a larger financial bracket, with an increased range from prêt-a-porter to luxury prêt. With the arrival of spring, there is anticipation of hope; a sense of new beginnings in the air, a sense of the tides changing. Staying true to ethos of unapologetic glamour, the embellishments of this luxury prêt collection are steeped in intricate details.

Key trends being highlighted in the collection for cropped pants, long and short hemlines, monochrome palettes inspired by the sun, sand and sea, luxe jumpsuits, HSY gladiators and Hollywood’s favorite ToyWatches. ToyWatch has refined simplicity and has become synonymous with new luxury, previously having conquered international movie and show business stars such as Madonna, Leonardo Di Caprio, Oprah Winfrey, Rihanna, Naomi Campbell, Paris Hilton, Michael Jordan and Sylvester Stallone. Now, for the very first time, ToyWatch introduces the brand in Pakistan in collaboration with its brand ambassador and the King of Couture, HSY.

Referred to as the “New King of Couture” by Harper’s Bazaar, HSY is more than a label, it’s a lifestyle. Established in 2000, HSY is already one of the biggest names in fashion in the region. Hassan, the creative genius behind HSY holds an honors degree in couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicate De La Couture Parisienne France. One of the founding members of the PFDC, this Pond’s brand council member is also a three time recipient of the Lux Style Awards. Winner of the “Best Couture Designer” at DFW, Dubai, the Most Stylish Fashion Icon at the MTV Style Awards in 2009 and Style Guru of the year by Indus Style awards in 2007, HSY is a name which has been synonymous with elegance, glamour and luxury for over a decade.  HSY is predominantly a bridal house specializing in couture, but is best known for combining contemporary silhouettes with traditional techniques of old. This synthesis, the cornerstone of the design philosophy at HSY, gives it a definitive edge and enhances its appeal to an ever increasing clientele world-wide that has an appreciation for the grandeur and extravagance of a regal past but expect innovation and creativity.

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