Celebrating 25 years in Fashion, Pakistan’s iconic couturier HSY
staged the powerful grand finale of the 9th edition of PFDC L’Oréal
Paris Bridal Week 2019 with the brand’s new F/W Bridal couture
collection ‘Empire’. The inspiration of the collection comes from 4
different empires namely; Ottoman Empire, the Mughal Empire, the French
Polynesian Empire, and the Russian Empire. The collection is a
manifestation of HSY’s love for history and travel. For ‘Empire’, HSY
has traveled the whole year searching for unique motifs. However, all
the embroideries come from Pakistan when it comes to technique; Dhaga
embroidery, Resham Kora and Naqshi Kada.
“We wanted to
create a collection that consists of both heavy and light bridals. We
want to adopt to the changing situation in Pakistan and cater to a wider
audience with different price ranges. Also, over the years, we have a
growing and young clientele; we want to cater to them too. But saying
that every piece is very elegant, old school, timeless and always
classic at HSY. For this collection, we are experimenting with both
lighter and darker shades and have created strong pieces for both women
and men. In 25 years, we are trying to restructure and bring fashion
which is truly wearable because I strongly believe that fashion today is
more about wearability than it has ever been before” said HSY on his
IFAP Founder, L’Oréal Paris Pakistan
spokesperson and supermodel Mehreen Syed participated in the designer’s
showcase as a celebrity showstopper.
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