HSY At Loreal Present PFDC Bridal Week 2019 Day 3

Celebrating 25 years in Fashion, Pakistan’s iconic couturier HSY staged the powerful grand finale of the 9th edition of PFDC L’Oréal Paris Bridal Week 2019 with the brand’s new F/W Bridal couture collection ‘Empire’. The inspiration of the collection comes from 4 different empires namely; Ottoman Empire, the Mughal Empire, the French Polynesian Empire, and the Russian Empire. The collection is a manifestation of HSY’s love for history and travel. For ‘Empire’, HSY has traveled the whole year searching for unique motifs. However, all the embroideries come from Pakistan when it comes to technique; Dhaga embroidery, Resham Kora and Naqshi Kada.

“We wanted to create a collection that consists of both heavy and light bridals. We want to adopt to the changing situation in Pakistan and cater to a wider audience with different price ranges. Also, over the years, we have a growing and young clientele; we want to cater to them too. But saying that every piece is very elegant, old school, timeless and always classic at HSY. For this collection, we are experimenting with both lighter and darker shades and have created strong pieces for both women and men. In 25 years, we are trying to restructure and bring fashion which is truly wearable because I strongly believe that fashion today is more about wearability than it has ever been before” said HSY on his showcase.

IFAP Founder, L’Oréal Paris Pakistan spokesperson and supermodel Mehreen Syed participated in the designer’s showcase as a celebrity showstopper.

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