7th April was a special day in DHA’s history. The cinema which had been shut for a long time saw the first red carpet movie screening ever since it reopened. Saturday was the night of not only glamour but a large number of media channels were also seen interviewing the celebrities. The event was organized by Encyclomedia PR which is known for introducing intelligent film PR campaigns in Pakistan.
One thing was obvious at the event, that the organizers have changed the trend of inviting only a particular set of paid models as practiced by a lot of event management companies in Karachi & Lahore. Instead it was a blend of top notch people from entertainment industry, print and broadcast media, corporate sector and diplomat circles. Some of the Big names who graced the occasion were Omar Shareef, Abdul Rauf, Humaima Malick, Irfan Khosat, Hamza Ali Abbasi, Bilal Lashari, Shahvar Ali Khan, Saba Qamar and Nabeel Khan. Zille butt, Humera Ali, Jamshed Zafar, Maria Memon, Fauzan Sohail, Saim and Amna Babar also attended the event. The movie is released in Pakistan by IMGC global. Nadia Umar, group brand manager for Nestle Fruita Vitals, Sohaib (brand manager Nestle Fruita Vitals) and Arsalan Khan (Business manager Nestle Fruita Vitals) were some of the prominent names from the film sponsor’s side.
This was also the first public appearance of Humaima Malick at an event after receiving London Asian Film Festival Award at BAFTA building beating Shilpa Shetty and Frieda Pinto for best actress category. She looked ravishing in a black gown, as media interviewed her about this huge achievement for a lady from Pakistani cinema after Sharmeen Obaid’s Oscar.
The event was a huge success as it catered well to people belonging to different walks of life. Talking to media, the C.E.O of Encyclomedia PR, Ammara Hikmat, exchanged her views about this PR activity for the film Housefull 2 and considered the movie a crowd-puller. She gave the entire credit to IMGC for providing Pakistani audience with non-stop entertaining cinema from across the border.
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