Here is everything you need to knowabout PHBCW18: Because Strong is Beautiful!

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One of the most extravagant events of the year, PHBCW’ 18 rolled its red carpet from 7 till 9th of December and has maintained the stature of being the biggest platform for all the couturiers, bridal designers and retail brands to showcase their dazzling collections. Pantene has been the gigantic sponsor of bridal couture week and the show started off with an overwhelming display of the hair show. The jaw dropping glitz and glamour at the Pantene Booth grabbed our attention and left us enchanted. Resonating with the grandeur event of the season, the Pantene booth had the black and gold décor where interesting activities and interviews of renowned celebrities were conducted.

Here are 14 things you should definitely know to about Pantene’s massive setup at PHBCW18!

  1. As soon as we stepped inside the astounding setup of BCW, we saw the amazingly eye-catching Pantene booth which enabled the celebrities to perfectly portray their aura.
  2. After the red carpet, the big names got the full coverage from media and there were some extremely sought-after interviews of various renowned celebrities.
  3. Sparkling with the mirror work, Pantene stole the show as it initiated a new and interesting activity in which attendees were asked about “what strong means to you?” They were supposed to write on a digital writing pad about their perception of being strong.
  4. The gold and black theme of the booth stood out from the rest of the setups, decorated with an elegant couch and the contemporary computerized system.
  5. The lounge hosted a variety of known faces as brand ambassador’s allocated for extensive coverage to all the visitors, which is quite admirable!
  6. It also conveys the message to the world, how fashion and rights of the women can be encrusted at the same platform bringing out a positive image of Pakistan globally.
  7. The campaign “what strong means to you” by Pantene also generates the social awareness and that is exceptionally displayed on the big screen making it more influential!
  8. Accentuating the glory of the Pantene, the platform provided an extravagant scenario as many celebrities appreciated the stupendous effort done to promote feminism at biggest fashion event of Pakistan.
  9. Furthermore, as the show started, we were totally knocked down by enthralling lineup of hair show by Pantene followed by magical voice of Zoe Viccaji.
  10. The models flawlessly set the stage on fire by their voluminous hairdos by Pantene which further enhanced the ambiance created by Zoe Viccaji with her amazing singing.
  11. All dressed up in white, models were given different hair looks and flaunted their hair elegantly, truly embodying Pantene’s “Strong is Beautiful” message!
  12. Starting off the show with magnificent showcase of healthy and shiny hair raised our expectations to new heights for the upcoming designers that included couture rulers like Nilopher Shahid, HSY, Everthine, MNR, NickieNina and Muneeb Nawaz!
  13. To top it all off, Pantene also organized a quick award ceremony in the midst of the fashion show to acknowledge the efforts and hard work of the designers! The step was very well received and adds another point for appreciation for the brand!
  14. PHBCW gave us all the amazing opportunity to see experienced celebrities strut their style as showstoppers for the amazingly talented designers.

15. Celebrities from both Showbiz and Lollywood significantly added to the beauty of the entire experience and ambiance by walking with an enthusiasm and zeal which made our hearts skip a beat!

16. Last but not the least, the systematic environment provided by Pantene for the entire event was something out of our dreams and made the event memorable!

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