One of the most extravagant events of the year, PHBCW’ 18
rolled its red carpet from 7 till 9th of December and has maintained
the stature of being the biggest platform for all the couturiers, bridal
designers and retail brands to showcase their dazzling collections. Pantene has
been the gigantic sponsor of bridal couture week and the show started off with
an overwhelming display of the hair show. The most jaw dropping ambiance that
we witnessed is the glitz and glamour at the Pantene Booth grasping our
attention. Totally resonates with the grandeur event of the season, the Pantene
justifies the black and gold décor that inculcates interesting activities and
interviews of renowned celebrities.
Let’s dig into the exhilarating activities and provide the
platform for all the designers to showcase their stupendous collection with
stunning hairstyles and makeup to go with!
Here are 14 things you should definitely know to about
Pantene’s massive setup at PHBCW18!
As soon as we stepped inside the astounding setup
of BCW, we saw the amazingly eye-catching Pantene booth which enabled the
celebrities to perfectly portray their aura.
After the red carpet, the big names got the full
coverage from media and there were some extremely sought-after interviews of
various renowned celebrities.
Sparkling with the mirror work, Pantene stole
the show as it initiated a new and interesting activity in which attendees were
asked about “what strong means to you?” We were supposed to write on a digital
writing pad about our perception of being strong.
The gold and black theme of the booth stood out
from the rest of the setups, decorated with an elegant couch and the very
current computerized system.
The lounge hosted a variety of known faces as
brand ambassadors and allocated extensive coverage to all the visitors, which
is quite admirable!
Staying true to their slogan, the Pantene booth
gave a food of thought to the people as surely being “strong is beautiful” and
Pantene definitely had taken it to the next level by their exquisite campaign!
Furthermore, as the show started, we were
totally knocked down by enthralling lineup of hair show by Pantene followed by
magical voice of Zoe Viccaji.
The models flawlessly set the stage on fire by
their voluminous hairdos by Pantene which further enhanced the ambiance created
by Zoe Viccaji with her amazing singing.
All dressed up in white, models were given different
hair looks and flaunted their hair audaciously, truly embodying Pantene’s
“Strong is Beautiful” message!
Starting off the show with magnificent showcase
of healthy and shiny hair raised our expectations to new heights for the upcoming
designers that included couture rulers like Nilopher Shahid, HSY, Everthine,
MNR, NickieNina and Muneeb Nawaz!
To top it all off, Pantene also organized a
quick award ceremony in the midst of the fashion show to acknowledge the efforts
and hard work of the designers! The step was very well received and adds
another point for appreciation for the brand!
PHBCW gave us all the amazing opportunity to see
experienced celebrities strut their style as showstoppers for the amazingly
Celebrities both Showbiz and Lollywood
significantly added to the beauty of the entire experience and ambiance by
walking with an enthusiasm and zeal which made our hearts skip a beat!
Last but not the least, the systematic environment
provided by Pantene for the entire event was something out of our dreams and
made the event memorable!