Gul Ahmed’s BIG plans

By: Rubia Moghees

Gul Ahmed makes a daring move to capture the Lahore market with a versatile launch held at the newly opened MM Alam Road store.

Gul Ahmed is one of the leading players in the apparel and retail industry in Pakistan that continues to diversify with special focus on exclusive products renowned for its signature workmanship in a balanced mix of meticulous detailing and passion for the brand image. Ever since its foundation about sixty years ago, the brand has evolved along with Pakistani fashion. It has been slowly and gradually cementing a stronghold and a marked out legacy in clothing and textile range passed on from one generation to another.

‘We have been forecasting latest fashion trends for almost half- a century now whether it’s about apparel or fabric advertisement to put fashion in full front; Gul Ahmed has always been on top of the game,’ said Amir Tamkeen, GM Ideas by Gul Ahmed

Claiming to introduce the ‘Original Lawn’ and the word lawn which has virtually taken over the market in recent years the concepts at Gul Ahmed have been skillfully mixed with technological innovation. ‘The retail experience and the process of fabric and apparel were started by us,’ Tamkeen proudly acclaimed.

Inspired by the emerging fashion trends which are designed to fulfill the most demanding aesthetic and functional needs of different customers; the main idea is to tap the younger generation who want to obtain a complete ‘shopping experience.’ The real stimulus comes in the form of a new store depicting the house of fashion and style in grand style that successfully fulfills the complete definition of a shopping outlet.

Either way the aficionados of retail therapy find a solid reason to get away and look for new collections in bright new prints, hosts of home textiles, men’s casual and formal wear, shoes and bags -there’s something to suit every taste.

The 10,000sq feet structure brings the whole new shopping experience to an optimum level done up in an artistic way. ‘Lahore is distinctly a fashion hub and its people are most style savvy and we wanted to put up a store that captures the openness and warmth of Lahoris. The culturally vibrant city with all its splendor and glory represents our store’s characteristics very well.’

The launch and the setup were creatively done by Bilal Mukhtar PR and Events. Making a big statement was a flower lined up décor ramp where the models stepped out in a fusion of prints and plains with elegant three and two pieces. Outside, the lounge area and the backdrop was decked up in millions of flowers with bird cages making it into a dream like sequence.

Of those who attended and braved the freezing weather were some of the known names of the fashion industry including model Cybil Chaudhry, hostess Natasha hussain, Diya Ali, Humaira asghar Ali, Zara Peerzada, Shehzad noor , Ali Kureshi , Sadaf khan , Saim, Sarah gandapur, Neha Ahmed, Dr Farzeen, Sarah sarfaraz, . Xille huma, Uzma khan, Yousaf Fayyaz and Alyzeh gabol.

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