FrieslandCampina Engro Pakistan Limited signs off with Total Parco Pakistan Limited for joint merchandising partnership to better serve customers

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FrieslandCampina Engro Pakistan Limited (FCEPL), is one of the foremost dairy nutrition expert in Pakistan. FCEPL joined hands with Total Parco Pakistan Limited (TPPL), a leading energy company in Pakistan, with an extensive network of more than 800 petrol pumps across the country.

The two corporate giants have come together for a joint merchandising partnership contract on Monday, 2nd September at the FrieslandCampina Engro Pakistan head office in Karachi. The MoU was signed by Ali Ahmed Khan, Managing Director FrieslandCampina Engro Pakistan Limited and Mr. Olivier Sabrie, CEO of Total Parco Pakistan Ltd. With this partnership agreement, FrieslandCampina Engro Pakistan plans to reach 100 Total Parco Bonjour stores nationwide as a preferred partner in dairy and ice cream. All outlets will have dedicated displays for FCEPL’s Dairy sales portfolio along with a freezer placement in priority impulse zones for their ice-cream portfolio. The partnership will be effective from the signoff date.

On the occasion, Mr. Ali Ahmed Khan Managing Director FCEPL, stated, “This partnership is an important step in exploring ‘Channels of the Future’ and facilitating convenience and accessibility for our consumers. We believe in moving with speed and decisiveness, where we put the need of our consumers and customers first. This vision is a key pillar of FCEPL’s channel excellence journey. Our teams have entered into a joint agreement to provide easier accessibility to our consumers. Our intent is to expand FCEPL’s foothold and drive visibility in our shopper centric format.”

Mr. Olivier Sabrie, CEO Total Parco Pakistan Limited said ““TOTAL PARCO is one of Pakistan’s most innovative companies, and believes in providing maximum convenience to our customers when it comes to the Shop, Food & Services category. With a current network of more than 240 shops and growing, we offer one-stop shop convenience to better serve our customers. We are proud to partner with FCEPL at our Bonjour shops nationwide”.

FCEPL was represented by Imran Hussain, CFO & Director Finance, Ali Khan Director Sales, Syed Talha Imam GM Ice cream Sales, Ali Tariq Head of Shopper Marketing along with other key members. Total Parco Pakistan Limited was represented by Olivier Sabrie – CEO, Syed Hassan Mehmood Zaidi – VP Retail, Naila Malick- VP Corporate, Wajahat Naseem – Shop & Food Category Manager and Amir Sohail – SFS Implementer.

About FrieslandCampina Engro Pakistan:

Engro Foods Limited (EFL) is now known as FrieslandCampina Engro Pakistan Limited (FCEPL). The corporate identity change has followed through after obtaining the requisite approvals from SECP and the Boards of RoyalFrieslandCampina and Engro Corporation Limited. FrieslandCampina has been a champion of safe dairy nutrition in many countries across Asia, Africa, Europe and this step strengthens its commitment to Pakistan. FrieslandCampina is one of the largest dairy cooperatives in the world, owned by over 18,000 farmers. It enjoys a dairy heritage and R&D expertise of 148 years, with offices operating in 34 countries and brands offering millions of consumers with dairy products that are rich in valuable nutrients across 100 countries around the world.

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