Firdous Textiles collection for PFDC Sunsilk Fashion Week 3013
The legacy of Firdous began from a fabric trading house, which was established by Mr. Mian Mohammad Saleem and his father in Faisalabad, the textile hub of Pakistan, in 1970. Then with unremitting effort and toiling hard work, Firdous Cloth Mills (Pvt.) Ltd was incorporated with its first printing unit. The textile enterprise has accumulated significant expertise which it has achieved through its weaving, dying, printing and finishing units supervised under the expertise of highly professional management and extremely competent technical staff. Over the past few years, Firdous Cloth Mills (Pvt.) Ltd has exhibited tremendous growth in financial terms and has achieved nation-wide market coverage through its expansive retail network.
By engaging top models like Kareena, Deepika and Sonam Kapoor as their brand ambassadors, they have raised the bar for modern fashion in Pakistan and have set new trends in the nation’s prospering fashion industry. The textile house produces and markets a diverse range of versatile fabric brands for the discriminating womenswear consumer, drawing inspiration from lifestyles of luxury and extravagance which they make accessible to every consumer through their creative products. Their resilient fabrics feature vibrant colours with varied hemlines and intricate embroidery, providing a lavish experience like no other.
In 2011, Firdous Cloth Mills (Pvt.) Ltd launched a nationwide chain of stores under the name of FIRDOUS CONCEPT STORES carrying both menswear and womenswear ready-to-wear products and accessories, under the brand names of F-MAN and F-WOMAN respectively. The brand further diversified their product line by introducing home textiles under the brand name F-HOME. The textile house seeks to constantly evolve to cater to the ever-changing demand and needs of their growing clientele.