Feeha Jamshed collection for PFDC Sunsilk Fashion Week 2013

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“PFDC is a great platform to showcase your work – it is great to see your baby grow into a child. Fashion is growing in a blink of an eye and this industry has now become serious in every way possible”

Feeha Jamshed


Inspired from how women have discovered and transformed themselves from the beginning of 19th century through the 60s and finally reaching the quintessential 90s working women, Feeha Jamshed will be presenting her Spring/Summer Collection at the PFDC Sunsilk Fashion Week. For her collection, Feeha has used colors such as blacks, whites and metallic on an array of experimental surfaces such as sequined, embroidered fabrics and leathers. The entire collection is based on the cuts of 90s with the 60s prints and vice versa and will predominately consists of a variety of pants: cigarette shaped, skinny harem, sailor cropped, cu-lots, draped pants and pixie tunics with a slight safari vibe. Patrons can also expect a variety of sleeves and various textures throughout the pieces completing the masculinity in feminine clothing.


Feeha Jamshed and Haider Ali Baig established their label in early 2012 to bridge the gap between high-fashion and affordability; concepts that were born from the secret brilliance of Pakistani couture and Feeha’s inherited passion to make it accessible for the masses. The basic ideology of the brand is to promote Pakistani fashion on the international platform, bring new norms into feminine wear and provide affordable fashion to masses.  The brand also strives to be socially responsible entity by participating in various charitable causes and actively donating a portion of their proceeds.



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