FASHION DISTRICT WEEK ANNOUNCES ITS FIRST SEASON IN LAHORE IN PARTNERSHIP WITH FASHIONTV

FTV presents Fashion District Week Pakistan (FDW2016)one of the most awaited events of the season. This longstanding event is positioned alongside global counterparts in New York, Miami, Berlin and Tokyo, further cementing its position in the global fashion industry and reinforcing Lahore as Pakistan’s iconic fashion capital. This event will lend a theatrical grandeur to all the daring Pakistani designers to get broadcasted on the most exclusive international fashion platform in the world. The event will be held on the 22nd January, at Royal Palm Golf & Country Club Lahore, in collaboration with OffRoad Studios (Official Media & Technology Partners) and Hallmark International Events & Media Services (Official Organizers and Licensee). It not only provides an opportunity to both young & old talented models and designers of Pakistan but also extends an equal opportunity to brands and organizations to reinforce their brand visibility and maximize reach. The event is “Pakistan’s First International Fashion Event” and that too backed by a globally recognized brand; FashionTV.

Winter in Pakistan represents an array of festivities, weddings and winter balls. Fashion District promises to showcase not only the colors of Pakistani festive wear but western as well ranging from luxury pret to bridals and formal wear to couture. A show that will be celebrated for its perfectly balanced fusion of the east and west. FTV Fashion District will provide the opportunity to new and old designers to showcase their work not only to Pakistan but to the rest of the world. The event will be hosted by Fashion TV’s Official Host, Ania J and Fashion District’s official DJ, DJ Jolly will be keeping the party alive at the event.

The designers and models for Fashion District were carefully selected by a panel of Fashion TV officials. The event includes not just the prominent names in Pakistani fashion but global as well. Showcasing this year are Maria B, Asifa & Nabeel, Giordano, Fouzia Hammad, Huma Adnan, Salman Cheema, NZK, Nickie Nina, Amir Adnan, Salman Haye, Chic, and Mehdi. Sabah Zaman, Miss UAE is the official showstopper for the event.

Regarding the event Yasmin Hirth, the Head of Marketing of FTV Events says, I Extremely excited about the FTV Fashion District Week coming to Pakistan! We have something exceptional, something entirely new at this FTV event. Extremely excited about this as we are working with some of the best people from the Pakistani fashion industry to make this event a huge success!”Yasmin Hirth, the Head of Marketing of FTV Events.

This Official Event Organizers are jB n Jaws, one of Pakistan’s premium events, marketing, activation, entertainment and talent management agency. Hardees’ and Super Asia are the official Platinum sponsors of the Fashion District. The official digital publisher is Ebuzz Today. The official makeup and hair artists are Toni & Guy.

The official hashtag for the event is #FDW2016

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