Fashion Central launches its first multi brand store

Fashion Central

With the increasing demand of designer wear, many multi brand stores opened which stocks the collection of different designers. Having so much multi brand store there is one more addition in the list. Fashion Central, Pakistan leading fashion portal has launched its first multi brand store at Fortune mall, Hussain Chowkn M.M. Alam Road Lahore.

The multi brand store stocks a broad selection of clothing from a diverse range of brands including designer label from Karachi, Islamabad, Lahore and India.  The designers who stocked their collection are Afsheen Mehboob, Aisha Imran, Annoushay & Fatima, Ayesha Elahi, Ayesha-Somaya, Banni’ D, Blend, Buckle Up, Dhaagay by Madiha, Emran Rajput, Ethnic by Farhat, Fahad Hussayn, Hajra Hayat, Hira Omair, Huma Taj Couture, Imbias, Madiha Ibrar, Maria Khan, MBM, Mirat Ul Uroos, Monica Paracha, Munib Nawaz, Nabeel & Aqeel, Nayna, Pink Chiffon, Ruby Bhandari, Sammy K, Sana Barry, Sanam Agha, Sara Salman, Shibori, Shireen Lakdawala, Sughi’s & Uzma Sheraz, Yadou and Zainab Fawad. The store is also stocking the latest creation from PIFD’s top graduates. You will also find an eclectic mix of accessories which includes shoes range from Chic and jewelry pieces by brands such as AIMS Couture, Ayesha Qadeer, Diamond Emitation, Iquera and Midas.

Fashion Central

The launch created a huge buzz among the fashion circuit. Many fashion industry stalwarts, media personalities, musicians, cricketer and fashion designers attended the launch. The evening was followed by a lucky draw where guests were given a chance to participate and win designer outfits. It also featured a live mannequin display where models wore the outfits of the designers who are stocking.

“We pride ourselves on being at the forefront of international and local fashion, constantly keeping our patrons up-to-date on what’s trending and what’s in vogue in the realm of designer wear and apparel. The world of fashion design, by its sheer glamour and grace, has always been exciting and fascinating, and as the scope of Pakistani fashion expands, Fashion Central aspires to grow along with it. Through the launch of our new multi-label store and our e-store services, we envision our unique platform becoming a hub that caters to the needs of every fashion consumer, no matter how unique or diverse in demands. We also aim to support new and upcoming talent with a dedicated space for them to showcase their creations. We have ambitious plans for the future and hope our loyal patrons will be with us every step of the way.” said Shoaeb Shams, CEO of the Fashion Central Group.

Fashion Central

In addition to the new outlet, Fashion Central will also be launching an e-store from Tuesday, 1st October to complement their on-ground services. The new online service will facilitate global orders and deliveries, providing clothing at the same prices locally available in Pakistan to international destinations. Fashion Central aspires to create a platform where patrons are provided a fully immersive shopping experience, from keeping fashion enthusiasts abreast of the latest designers and trends in the fashion industry through the brand’s popular online fashion portal, to providing patrons the option to buy outfits from those same designers conveniently through their online e-store, the brand aims to provide a one-stop-shopfor all diverse fashion needs.

The event PR was managed by Amir Mazhar and media by Lotus Client Management & Public Relations and Amir Mazhar.

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