[Lahore, Sunday 17th June 2013]: After having recently participated at the PFDC Sunsilk Fashion Week, leading fashion designer Fahad Hussayn is set to launch his first ever standalone flagship outlet at 45-L, M.M. Alam Road, Lahore on 17th June 2013.
The new store will carry a capsule collection under the name prodigy starts from PKR 1,500 onwards which is a wide range of Prèt under the label Prodigy that also features a limited edition range in collaboration with Vaneeza’s V Lawn called V Prodigy. Moreover, Praxus will be available for pre order before its launch on Eid. In addition to this, the store is also stocking Fahad Hussayn’s limited edition print museum lawn collection, available both in ready-to-wear and unstitched fabric.
Born in the industrial city of Faisalabad and a graduate in textile design from the Beaconhouse National University, Fahad Hussayn has been a consistently evolving label in the fashion industry. Fahad Hussayn is now one of the most acclaimed design houses in Pakistan, known for its innovative approach towards reconstruction of local embroideries, fabrics and cuts. Fahad produces intricate embroideries, custom woven pure fabrics, exclusive patterns and designs that combine to form signature Fahad Hussayn pieces that cater to the brand’s patrons. In the past, Fahad Hussayn has showcased collections at PFDC Sunsilk Fashion Weeks, PFDC L’Oréal Paris Bridal Weeks and he has also been nominated by the Lux Style Awards for both Upcoming Talent and Best Menswear categories and has designed for several prominent and well acclaimed commercial and art projects.
Speaking about the store launch at the PFDC Boulevard, Fahad Hussayn has said, “I want people to experience the quality and the value for money that Fahad Hussayn as a brand offers. The store features a diverse array of collections at varied price ranges, where there’s something for everyone and an outfit for every occasion.”