Fahad Hussayn collection for PFDC Sunsilk Fashion Week 2013

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“PFDC’s efforts to industrialize fashion are commendable. PFDC Sunsilk Fashion Week allows the entire Fashion fraternity to come together and showcase their work.”

Fahad Hussayn

At the PFDC Sunsilk Fashion Week, Fahad Hussayn showcases his Spring/Summer Collection titled ‘Praxus’. Fahad Hussayn’s inspiration behind the collection comes from his love and appreciation of the people of Pakistan who have faced every adversity with bravery and courage during the last few years.  The collection’s name ‘Praxus’ means a mythical inspired imaginary world of warriors, warriors who fight for love. In order to further covey his inspiration the designer has used colors like ivory and shades of metallic gold coupled with limited edition silk prints, custom designed fabrics and flock prints on net. The collection pieces will also feature metallic embroideries along with silhouettes and patchwork used to create desired optical illusions in crystal facets.

Born in the industrial city of Faisalabad and a graduate in textile design from the Beacon house National University, Fahad Hussayn has been a consistently evolving label in the fashion industry. Fahad Hussayn is now one of the most acclaimed design houses in Pakistan, known for its innovative approach towards reconstruction of local embroideries, fabrics and cuts. Fahad Hussayn quite recently collaborated with the one of the leading textile houses in Pakistan, Ittehad textiles, and has launched a line of lawn prints which will premiered in February 2013 as Fahad Hussayn print Museum. Fahad Hussayn’s exclusive range of bridal trousseau and couture services are also available at the Atelier in Lahore along with standalone boutiques that the brand Fahad Hussayn possess both locally and internationally. At these design centers, Fahad produces intricate embroideries, custom woven pure fabrics, exclusive patterns and designs that combine to form signature Fahad Hussayn pieces that cater to the brand’s patrons. In the past, Fahad has also been nominated by the Lux Style Awards for both upcoming talent and best menswear categories and has designed for several prominent and well acclaimed commercial and art projects.

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