Depicting real life stories of Kashf’s clients, Kashf Foundation Produced Drama Serial “Rehaii” Closes Tonight!

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[Pakistan 24th June 2013]: In tribute to all the courageous women entrepreneurs, micro- financiers The Kashf Foundation, presents an issue-based drama series entitled ‘Rehaii, depicting real life stories of Kashf’s clients. Scripted by Farhat Ishtiaq, directed by Mehreen Jabbar and produced by Momil Productions, Rehaii highlight the plight of low-income families, especially women in Pakistan. With an all-star cast featuring Samina Peerzada, Nouman Ejaz, Maria Wasti, Munawar Saeed, Danish Taimur and Sania Shamshad, Rehaii last episode airs Monday 24th June 2013 at 8:00 PM on HUM TV.

Rahaii’s story follows the main protagonists who face a myriad of problems but persevere in the face of challenges through support from Kashf Foundation’s microfinance program. Rehaii’s storyline exhorts society to think differently about major issues being faced by women in society, including second marriage, child marriage, access to education, domestic violence, preference for sons, economic exclusion, and limited access to finance. The OST conceived and written poet Naseer Turabi, composed by Waqar Ali and sung by veteran singer Tahira Syed along with Kashf Foundation’s MD Roshaneh Zafar.

Kashf Foundation’s Managing Director, Roshaneh Zafar has said “Rehaii is a tribute to all the courageous women entrepreneurs in Pakistan, who have struggled against all odds to become business owners and operators. Pakistan’s economic future is highly dependent on investing in women. A real economic change is only possible if society changes its attitudes towards women’s economic rights.”

Kashf Foundation is a specialized microfinance institution working in Pakistan since 1996 nd are responsible for nurturing entrepreneurship within a hitherto neglected generation of women, equipping them with the financial and educational ability to realise their economic role in society and enhancing their decision making capabilities, through high quality and cost-effective microfinance services that alleviate poverty and enable women to become active agents of social and economic change in low-income communities.

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