Deena Rahman-PFDC L’Oréal Paris Bridal Week 2013

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Events such as these are a driving force in the fashion industry and I am grateful and excited to be participating in PFDC L’Oréal Paris Bridal Week. Being able to debut my collection alongside some of Pakistan’s greatest designers whose work and professionalism I have admired and respected is a humbling experience for me.”

Deena Rahman


Deena Rahman will be making her ramp debut at PFDC L’Oréal Paris Bridal Week through a collection titled ‘Old World Memories and other Inherited Objects’. The collection is inspired from a forgotten time; where vintage pieces from long ago were passed down from generation to generation to the designer, forming the basis of her inspiration. Primarily based in tissue, the ensembles have been designed on velvet, kamkhab, chiffon, net and pure cashmere represented through a pastel colour palette based in pops of purple, black and red. The collection features a unique take on embellishments, mixing many different mediums together to create distinct yet interesting textures. The label’s signature for its first major collection showcasing at the PFDC L’Oréal Paris Bridal Week is feminine, traditional, heavily embellished yet not overpowering – a throwback to our Mughul heritage and its splendour inspired from Mughal miniature art stories of beautiful animals.


‘Deena’ was created in late 2012. The designer, Deena Rahman studied Fashion Techniques and Design at George Brown College in Toronto, Canada. The label stands for elegant and beautiful designs with intricate traditional work modernized through the use of contemporary colours, materials and silhouettes. The designer is a strong advocate of art and its use of colour to achieve harmony, striving to maintain a balance in each individual piece. She hopes through fashion to be able to show the world the cultural depth diversity of Pakistan’s highly evolved heritage of beauty, art, designs and craftsmanship.

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