Could Supermodels Be A Thing Of The Past?

GISELE BUNDCHEN’s hair, Karlie Kloss’s legs, Rosie Huntington-Whiteley’s pout and Kate Upton’s curves make companies pay millions to utilise their looks – but could they soon be replaced by a digital alternative? Make way for Ava – not Eva Herzigova, she’s an entirely different supermodel – Ava the avatar.


Originally created as a way of “recording the motion of ballet dancers for both performance analysis and corrective coaching”, researchers reveal that “the techniques used to produce the avatar could have applications within a range of disciplines, including performing arts, sports and fashion”. Led by two scientists at Manchester Metropolitan University, the move could mean, “the end of the fashion world as we know it,” according to Science Daily. Not so fast, science fans.

We’re delighted that such innovations could improve sizing standards across the garment industry – by creating a uniform size 10 avatar, that every brand fitted on – or help dancers and sports people improve their accuracy and performance, but a Chanel show without Cara Delevingne’s cheeky grin and a Victoria’s Secret show without Adriana Lima’s smouldering strut? No thanks.

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