Collection Write up Lamis Digital Silk Collection

There is no single word that can define fashion. It is an age old phenomenon, a need, that single element that sets you apart from the crowd. Fashion is about creating new ideas, about playing with different ideals. With each season, comes a  new trend, a new start to the ending of another, whilst some basics remain, classic style never goes out of fashion, and other new trends take over the market.

Gul Ahmed is a brand that launches a wide variety of stunning and latest collection every year for their customers, considering the brand has been in the market for about 62 years, there is no  doubt that this is the most popular brand in Pakistan with its ideas and products appreciated  from time to time. The Gul Ahmed brand has made its mark in the Pakistan fashion industry and continues to do justice to the loyalty of its consumers, by producing collection after collection, to keep up with the growing demand.

The brand has come up with a new collection, “Lamis Digital Silk Collection” which is to be launched on the 10th of January 2015, and so will be available in the market from then on.
The collection is a fusion of colors with a touch of class, as all digital prints are done on the fine fabric of silk, which no doubt is considered the fabric of the year, specially for the remaining winters in Pakistan, a digitally printed silk collection is the go to for semi formal, formal occasions.

The collection highlights the richness, lavishness and magnificence life style of the royals. This collection is simple, graceful, trendy and full of colors with remarkable designs appealing to the demeanor of various women, from young girls to middle aged women, the collection speaks volumes

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