[LAHORE, May 14th 2013]: After having recently showcased their Asian floral inspired womenswear collection at the 6th PFDC Sunsilk Fashion Week, COCO is set to launch their first standalone flagship store in Lahore on the 15th May 2013. The store is located at Mall 94 in one of Lahore’s prime shopping destinations situated on Main Boulevard.
The store will offer the brand’s complete range of womenswear products, including their coveted “COCO Basics” line along with other new collections and a range of fashionable accessories, giving clients a diversity of choice in prices ranging from PKR 1,000 to PKR 5,000. The COCO womenswear collection recently showcased at PFDC Sunsilk Fashion Week, will also be available at the store. The High-street brand also plans to launch COCO shoes and accessories by next month.
Speaking about COCO, Zara Shahjahan the Creative Head said, “The aim for COCO is to change how we look at high street fashion in Pakistan. We want the clothes to be hip, smart and wearable. We want the buyer to feel as good buying COCO as they would feel buying a luxury brand. We will follow trends of local and international catwalks. With fashion weeks becoming bigger and better in Pakistan, we feel our masses are getting smarter when it comes to fashion. There is a lot of good competition here but we are not just another brand in so many. We want to be the best high-street brand in Pakistan”.
COCO is a subsidiary of Fast Retail Apparel, a holding company which also manages premier designer label Zara Shahjahan and upcoming brands MEN Co. and COCO Home.
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