“We are very excited about the event. All fashion businesses look forward to showcasing their product at least once a year and PFDC Sunsilk Fashion Week provides the perfect platform to do so. More interestingly, this event has provided us with the perfect opportunity to present our high street brand Coco for the first time to the public”.
For PFDC Sunsilk Fashion Week, COCO is set to reveal a womenswear collection with twenty diverse designs based in pure cotton, for the summer. Inspired by Asian floral patterns, Coco will present intricate thread embroideries within an androgynous collection incorporating menswear cuts into womenswear such as cuffs, collars, belts and pockets. Colour blocking, trendy cuts and a summery colour palette with a predominately white base will dominate the collection.
Coco is the brainchild of leading fashion designer Zara Shahjahan, who is the Creative Head and Chief Executive Officer of the label. Her core philosophy behind launching the mass-premium retail brand ‘Coco’ was the democratization of luxury, drawing inspiration from a three-point strategy of high-end apparel and great quality and prices. Coco is currently stocking at both Al-Fatah Stores in Lahore, METRO in Lahore and Islamabad, PFDC High-Street in Mall 1 and Labels in Lahore and at the upscale multi-brand store Mélange in Islamabad. It is also opening store-within-stores at Faisalabad and Islamabad Al-Fatah soon. Coco has also made a major foray into India and with the help of PFDC-The Boulevard in New Delhi, the brand has received widespread recognition. Most importantly, Coco is launching its flagship store in Mall 94, Fashion Avenue, Main Boulevard, Gulberg, in the first week of May 2013.
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