ChenOne – Pareesa Lawn Collection 2013 for PFDC Sunsilk Fashion Week


Leading textile house ChenOne will be showcasing their ‘Pareesa Lawn Collection 2013’ at the Voile segment of the 6th PFDC Sunsilk Fashion Week. Designed by acclaimed fashion designer Sahar Atif, the collection is the brand’s contemporary take on the classic summer fabric and features an ethnic line of prints employing sub-continental embroideries and motifs. Designer Sahar Atif has endeavored to keep the collection in harmony with international fashion trends by utilising graphic prints in black and white, with splashes of color to add a dramatic flair to the outfits.

ChenOne is a first-of-its-kind retail chain of clothing, home textiles, furniture and luxury products. In 1997, the first outlet of this pioneering chain of stores was launched in Islamabad, whose marked success prompted further expansion of the chain to the country’s metropolitan cities and other diverse areas such as Rahim Yar Khan, Abbottabad, Bahawalpur and Sahiwal, with future plans of retailing in Hyderabad and Quetta as well. Now a household name, in addition to its mainstream stores, the retail chain has display outlets located in different 5 star hotels in Faisalabad, Islamabad and Bhurban. The retail brand currently has a total of 20 retail and display outlets in Pakistan and anticipates strong growth driving the total number of ChenOne stores from 17 to 25 by 2015. The brand also enjoys international presence through 4 stores in the UAE and 2 stores in the Kingdom of Saudi Arabia.

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