Checkmate Launches at 4Square Islamabad

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Checkmate

[Lahore -Thursday, 11th April, 2013]: Checkmate prides itself on being a trendy yet sophisticated local menswear brand which successfully launched itself in Lahore last year, offering men both formal & casual shirts made from the finest100% Italian and Egyptian cotton.

Checkmate has enjoyed great success through its exhibitions which it has previously held in Lahore, Islamabad and Dubai. In the UAE specifically, the brand has received wonderful feedback to its collections, which has resulted in a bundle of regular orders coming in from the region.

On Monday, 15th April 2013, Checkmate is holding an exhibition for the launch of its Spring/Summer 2013 collection with all new designs to be unveiled, including its latest formal and semi-formal Ethnic collection. The launch will take place at multi-store brand 4Square located in F-6, [Super Market] Islamabad, where Checkmate will be a permanent feature following the current collection’s launch.

The Ethnic collection is inspired by Pakistani art including truck art, sozni, and ajrak. Through this collection; Checkmate wants to express and celebrate the great pride it holds in being a Pakistani brand.

The exhibition at 4Square will be open to the public and the media between 5pm and 8pm on 15th April 2013.

Upcoming Checkmate lines include Rook, Pawn and Queen (for women), which will be launched end 2013, and at a later stage, Checkmate plans to offer knitwear and accessories to compliment its collections.
ABOUT CHECKMATE

An enigmatic trio coming from diverse backgrounds – Omair Abbasi, M. Zahid Farooq and Usman Arshad Khan – have come together to launch Checkmate, an exciting new Pakistani clothing brand, for men. Checkmate is the result of an ambitious and hardworking group of friends, with a big dream. As the name suggests, the inspiration is from chess, the game of kings and queens.

Currently, the Checkmate line includes long sleeve woven shirts and classy Polo shirts for men. Coming soon however, will be an offering of knitwear and accessories to compliment the Checkmate line.

Creative direction is led by M. Zahid Farooq. He belongs to the third generation of a family of designers, who inevitably adopted the gift of originality and creativity. Hailing from a family of businessmen, it was clear that M. Zahid had a natural talent from a very young age.

Managing Partner Usman is the savvy visionary. With his varied experience and background ranging from aviation, electronic media to working within the government sector, he brings strong diversity to the team.

Last but not least, the third managing partner, an integral part of the team, is Omair Abbasi. Having spent much time traveling the world and possessing a flair for identifying trends in men’s fashion, Omair is the brains behind the label.

Checkmate offers menswear which has a fresh, youthful edge and succeeds in making a man look & feel good.

Sourced in Lahore, the essence of the Checkmate line lies in the attention to detail paid to each shirt. High thread count, luxury cottons, is the foundation of the line, giving the shirts a soft touch and comfortable feel. The collection includes original patterns, solids and stripes; the shirts are vibrant in color and rich in texture. Signature Checkmate design elements include: contrasting top-stitching; double-buttons; unique cuff & collar treatments; contrasting button holes & edges woven with a hip, fresh contrasting fabric; superlative embroidery and of course the Checkmate logo.

Checkmate is the ideal choice for today’s trendy man.

ABOUT 4Square

4Square is an Islamabad based multi-brand store which offers a wide range of branded men’s suiting, casual wear, belts, watches, tie pins, cuff links, wallets, travel bags, pens, lighters, sunglasses, brief cases, sandals, jewellery accessories and much more.

For ladies, 4Square offers a wide and exclusive line of footwear, casual clothes, boutique, high end cosmetics, designer make up, belts, jewellery, hand bags, travel bags, wallets and a lot more.

Customers walking into the store can choose from brand’s like Hugo, Hermes, Louis Vuitton, Gucci, Armani, Ted Lapidus, Rolex, Omega, Mont Blanc, Zara, Diesel, Chopard, Patek Phillipe, CK, American Eagle, Bvlgari, Cartier and all other major and renowned brands.

 

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