has over the years always invested in innovation and quality. The same is
reflected in its brand communications. In its latest TVC for the highly successful CandyLand
NOW, one of the most
beloved chocolate bars of Pakistan, the animated TVC not
only gained appreciation from the target audience but has also set a new
benchmark for the entire advertising industry.
quality of animation in the TVC is unprecedented within Pakistani advertising
circles and can be easily compared to the standard of animation work done globally.
The TVC, with its fun storyline, gets
kids hooked instantly and is a treat for those youngsters who
love to go wild with their imaginations. Kids of the 90’s will also definitely rejoice
by experiencing a fresh wave of nostalgia, as the TVC’s jingle takes cues from
the much-loved original jingle from that era.
great to see how the local advertising industry is evolving in such a
competitive environment where
tastes and preferences of consumers are changing faster than
ever before. Facing these challenges, CandyLand has once again raised the bar
for the entire industry.
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