Ayesha Somaya to Launch 2013 Lawn Collection on 23rd February in Karachi!

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Ayesha Somaya

[Pakistan, 15 February 2013] After the success of their debut lawn collection last year, the Ayesha-Somaya design duo is pleased to announce the launch of their 2013 Lawn Collection nationwide on 23rd February, 2013. Priced at a range between PKR, 3790 – 3990 for an unstitched three piece outfit; the brand will introduce 10 original designs, with each print in 2 color ways. Ayesha-Somaya Lawn also introduces actress Momal Sheikh as their lawn brand ambassador.

Ayesha-Somaya’s lawn designs boast diverse inspirations ranging from brocades to birds of paradise. On the launch of Ayesha-Somaya Lawn, Ayesha Sohail and Somaya Adnan said: “We first established our luxury women’s wear designer label in 2008 fusing together our individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring. With our lawn collections, we are able to draw upon the strength of our textile experience and pair it with our signature Ayesha-Somaya design sensibility which is focused on femininity and elegance, interpreted both within the Eastern and Western aesthetic.”

On her association with Ayesha-Somaya Lawn, the brand ambassador Momal Sheikh said: “It’s been a great experience to be associated with Ayesha Somaya for their 2013 Lawn Collection. I love all their designs and I think everyone will love their unique touch and philosophy behind each individual design.”

Only four years old, the Ayesha-Somaya brand encapsulates versatility within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with their annual collection of designer lawn. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.

Ayesha-Somaya Lawn will be available to purchase from 23rd February 2013 through a three day launch exhibition at Dynasty, Karachi and at exclusive retailers across Pakistan. For more information please visit:

About Ayesha-Somaya:

Ayesha-Somaya is a luxury women’s wear designer label best known for their Haute Couture, Prêt-à-Porter, cocktail and smart casual wear. The brand was established in 2008 by the entrepreneurial duo of Ayesha Sohail and Somaya Adnan, who teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. Indeed, Ayesha-Somaya’s work is constantly evolving within an ethos which is focused on feminity and elegance, interpreted both within the Eastern and Western aesthetic. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.

Ayesha-Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears. Only four years old, the brand encapsulates diversity within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn.

The team works in tandem to complement each other’s strengths, where Ayesha focuses on ready to wear collections and Somaya on couture and operations, thus also bringing in her experience from her role as a Managing Director at Brands Just Pret, a leading multi-brand store with outlets across Karachi and Dubai.

The Ayesha-Somaya Design Studio and Flagship Store is based at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi. The brand is also stocked at Brands Just Pret stores in Karachi & Dubai, Melange in Islamabad, Fashion Pakistan Lounge in Lahore, Concepteurs Lounge in Peshawar and Labels in Faisalabad. Details of international representatives in Chicago and Houston are available on request.

For more details, please visit their Online Store: www.ayesha-somaya.com and Facebook: https://www.facebook.com/AyeshaSomaya.

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