Ayesha Somaya set to usher in summer with a Luxury Pret Exhibition and a showcase of their Spring/Summer 2013 Formal and Semi-Formal Collections
[Karachi, 28 March 2013] After the success of their second lawn collection earlier this year, the Ayesha-Somaya design duo of Ayesha Sohail and Somaya Adnan are set to usher in summer with a Luxury Pret Exhibition on Saturday 30th March, 2013 and a showcase of their Spring/Summer 2013 Formal and Semi-Formal Collections throughout the month of April at their Studio in Karachi.
The one day Luxury Pret Exhibition will run from 11am to 8pm on 30th March followed by month long displays of their Spring/Summer 2013 Collections at the Ayesha-Somaya Design Studio and their Flagship Store located on Commercial Street, Phase 4 of DHA in Karachi. Prices start from Rs. 7000 for outfits in their Luxury Pret Collection, Rs. 20,000 for Semi-Formals and Rs. 40,000 for suits in their Formals Collection.
Only four years old, the Ayesha-Somaya brand encapsulates versatility within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with their annual collection of designer lawn. Speaking on the launch of Ayesha-Somaya’s new collections, Ayesha Sohail and Somaya Adnan said: “Ayesha-Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears.”
Ayesha-Somaya is a luxury women’s wear designer label best known for their Haute Couture, Prêt-à-Porter, cocktail and smart casual wear. The brand was established in 2008 by the entrepreneurial duo of Ayesha Sohail and Somaya Adnan, who teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. Indeed, Ayesha-Somaya’s work is constantly evolving within an ethos which is focused on feminity and elegance, interpreted both within the Eastern and Western aesthetic. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.
Ayesha-Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears. Only four years old, the brand encapsulates diversity within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn.
The team works in tandem to complement each other’s strengths, where Ayesha focuses on ready to wear collections and Somaya on couture and operations, thus also bringing in her experience from her role as a Managing Director at Brands Just Pret, a leading multi-brand store with outlets across Karachi and Dubai.
The Ayesha-Somaya Design Studio and Flagship Store is based at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi. The brand is also stocked at Brands Just Pret stores in Karachi & Dubai, Melange in Islamabad, Fashion Pakistan Lounge in Lahore, Concepteurs Lounge in Peshawar and Labels in Faisalabad. Details of international representatives in Chicago and Houston are available on request.