Ayesha Somaya collection at Pantene Bridal Couture Week 2013 Day 1
Ayesha-Somaya is a luxury women’s wear designer label best known for their haute couture, prêt-à-porter, cocktail and smart casual wear. The brand was established in 2008 by the entrepreneurial duo of Ayesha Sohail and Somaya Adnan who teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, opulence and tailoring within their eponymous label. Indeed, Ayesha-Somaya’s work is constantly evolving within an ethos which is focused on feminism and elegance, interpreted both within the eastern and western aesthetic. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.
Ayesha-Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears. Only four years old, the brand encapsulates diversity within their collections range, which includes pret wear, haute couture and cocktail to smart casual wear (BASICS) along with an annual collection of designer lawn.
The duo works in tandem to complement each other’s strengths where Ayesha focuses on ready to wear collections, and Somaya on couture and operations, thereby also bringing in her experience from her role as a managing director at Brands Just Pret, a leading multi-brand store with outlets across Karachi and Dubai.
The Ayesha-Somaya Design Studio and Flagship Store is based in Karachi. The brand is also stocked at Brands Just Pret stores in Karachi and Dubai, Fashion Pakistan Lounge and Fashion Central in Lahore, Concepteurs Lounge in Peshawar, House of Pashu in Multan and Labels in Faisalabad.