[Karachi: 13 February 2014] After the success of their 2012 & 2013 lawn campaigns, the Ayesha-Somaya design duo are pleased to announce the launch of their 2014 Lawn collection available nationwide from 18th February 2014 onwards. With prints inspired by the whimsy of timeless summer romance, the collection features 10 original designs, with each print in 2 distinct color ways at price points ranging between PKR 3,990 – PKR 4,490 for an unstitched three piece outfit.
Speaking about the launch of their 2014 Lawn collection, Ayesha Sohail and Somaya Adnan said: “Our third lawn collection features a deft palette of breezy pastels and flirty floral shades including hues of aquas, blues and minty greens, with select pieces in vibrant violets and rose pinks. This summer we invite you to introduce the romance of summertime into your wardrobe with the Ayesha-Somaya 2014 Lawn Collection.” Ayesha-Somaya also continue their association with leading television personality Momal Sheikh as their lawn brand ambassador for the second year running. Indeed, Momal Sheikh embodies the versatility and glamour that is quintessentially Ayesha-Somaya.
“It’s been a great experience to be associated with Ayesha-Somaya Lawn for the second successive year. The most engaging quality of the brand is their ability to create designs that make each woman feel beautiful in whichever outfit they select. This collection is no exception and features fashionable ensembles in a diverse color palette which will undoubtedly charm!” said Momal Sheikh speaking about Ayesha-Somaya Lawn.
With five years of experience, the Ayesha-Somaya brand encapsulates diversity within their range of collections, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn. The brand is currently retailed out of their flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via their online store at www.ayesha-somaya.com.
Ayesha-Somaya Lawn will be available to purchase from 18th February 2014 through exclusive retailers across Pakistan. For more information please visit:
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