“Absolutely love the ambiance and the platform that PFDC puts you on, it’s at a different level. From bringing in buyers to their professionalism when coordinating with designers, they make sure it’s the event of the year.”
This 2013, designer Ayesha F. Hashwani showcases her ‘Cruise Collection 2013’. Based on the upcoming holiday season, the designer channels glamourous separates this season in bright tones paired with appliqued, embroidered and printed trousers. Based in fabrics from cottons to silks and chiffons, Ayesha has used a vibrant colour palette including canary yellow, lime, tangerine, fuchsia, teal to shaded fabrics.
The Ayesha F. Hashwani label is known for three key elements: Femininity. Elegance. Understatement. Like Eastern couturiers of old, AFH pieces are created from luxurious fabrics. Like contemporary Western couture, they are cut to light the body in movement. This fusion of East and West, philosophy and practicality, defines the brand. AFH primarily is a Karachi based label but is now stocked in Lahore, Islamabad, London, India, Dubai, Houston, New Jersey, Singapore and Hong Kong. Ayesha is a passionate entrepreneur; she works on each piece with the same artisans she has worked with for years, their craftsmanship perfectly complementing the fluid cuts and draping for which she has come to be known.