Asifa & Nabeel collection at PFDC L’Oréal Paris Bridal Week 2014

“We believe that a platform like PFDC L’Oreal Paris Bridal Week is pretty instrumental as it provides the couturiers with the opportunity of showcasing latest bridal trends and patterns and it also gives Pakistan an avenue to demonstrate and reveal its true cultural, social and fashion identity which at present is totally misconstrued due to western media perceptions, misinterpretations and socio-political instability within the country”

 Asifa & Nabeel’s collection for PFDC L’Oréal Paris Bridal Week 2014 is titled “Meena-Maniratna” and is inspired by the reel life and real life of Meena Kumari. This collection comprises of shades and motifs of the jewellery worn by the acclaimed Meena Kumari in her films. The bridal collection of womenswear is a modern interpretation of that traditional era and manifests the richness of the luxurious lifestyle of the beautiful Meena Kumari through the use of dynamic colours such as tangerine, gold and harbour grey with traditional thread work, dabka, pearls, stones and chandi pati on pure chiffons, silk, organza and jamawars. Expect layering, fusion cuts, straight and tapered, ‘Aay-look’ and flared pieces with H-K-F lengths.

The Asifa & Nabeel label has been established for the past 14 years and is well renowned and respected for its Bridal, Prêt-à-porter and Haute Couture lines. In 1998, their innate creative talent and keen sense of design resulted in an exhibition that completely sold out during the set up for display. This proved to be a compelling source of encouragement for the duo and since then, their efforts are manifested in ensembles that spell ethereal elegance and panache. Their flamboyant use of diaphanous fabrics, audacious interplay of colours and cuts transpired into a distinctive fusion of western drapes and pristine eastern outlines which became a very refreshing style statement, lending contemporary a whole new meaning in Pakistani fashion.

The brand currently retails in three of Pakistan’s major cities as well as to an international clientele. Asifa & Nabeel’s brand philosophy is the celebration of womanhood – the duo believes that every woman should be able to enjoy, enhance and express her inner and feminine charm. What really sets Asifa Nabeel prêt, couture and bridal lines apart from the rest of the fashion merchandise on offer is not only their incredible execution of cuts but also the harmony between intrinsic motifs, numerous hues, tints and shades used to accentuate the female silhouette and express her Goddess charms.


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