The International Indian Film Academy (IIFA) awards 2014 will be held for the first time in the United States at the Thamba Bay in Florida.
In the last 14 years IIFA has travelled to four continents — Africa, Europe, Asia and North America (Canada).
“We are extremely excited to announce that IIFA 2014 will travel to US. We had been working on America for the last three years with various cities like Las Vegas, Chicago and New York,” Andre Timmins, Director, IIFA and Wizcraft, told PTI.
The new venue, the organisers hope, would get a huge fan base of Indian cinema in the US. After India, it is the US box-office that determines any Bollywood film’s success these days.
Each IIFA event generates 24,000 room occupancy in local hotels and gets $11 million revenue. In addition, it gets 600,000 viewers worldwide, which may reach more than a million by 2014.
“This is an affirmation of how well the city performed at the RNC,” said Tampa Mayor Bob Buckhorn. “It’s an amazing international event, the likes of which Tampa and the U.S. have never seen before,” he said in a statement welcoming the IIFA decision.
Santiago Corrada, president and CEO the area’s tourism marketing group, cited famous avenues like the Tampa Bay Times Forum, the Florida State Fairgrounds, and Raymond James Stadium to hold more events on the occasion.
Corrada of Tampa Bay and Co. thanked the local Indian community for the selection of the city and said in an e-mail to CTV News:”We have a very active, dedicated and supportive Indian community in Tampa Bay…They have championed this bid from the beginning and of course, with all of our assets, we make the perfect host city.”
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