ARY Digital Network, the largest satellite television network of Pakistan is proud to present the biggest film awards of the country, the ARY Film Awards 2016 (AFA16). Once again, Tang supports the entertainment extravaganza dedicated towards the recognition and promotion of the growing film industry of Pakistan. This year AFA16 is set to become the first Pakistani film awards to go international with the best films from the year 2015. Films such as the hugely popular Jawani Phir Nahin Ani, Wrong Number, Manto, Karachi Se Lahore and Moor to name a few are part of the nominations.

Breaking into the international arena, AFA16 is all geared up to promote Pakistan’s film industry on a much larger scale. The AFA16 will be held on the 16th of April in the glittering metropolis of Dubai at the prestigious Madinat Arena in Madinat Jumeirah.

Talking about the mega event, Mr. Salman Iqbal, President and Founder of the ARY Digital Network said “We are proud to be the leading force behind the new cinema of Pakistan. I believe that we have a long way to go from here and with each new film my confidence in our local talent increases many folds. Taking AFA16 to the international stage is definitely going to help recognize our talent on a much larger scale. I hope that AFA16 will become a stepping stone in creating new opportunities for filmmakers in Pakistan”.

The ARY Film Awards 2016 is proudly presented by TANG, powered by L’Oreal Paris and Oye Hoye. Ecostar and Star Marketing are there as the main sponsors.

Chris Saldanha, Director of Marketing at Mondelez International said “Tang is delighted to be supporting and refreshing this influential event showing recognition to local talent and promoting the healthy return of the cinematic culture of Pakistan.”

The event will feature breathtaking dance performances by some of the biggest stars from Pakistan including Fahad Mustafa, Humayun Saeed, Faisal Qureshi, Noor, Mehwish Hayat and Rachel to name a few. Fahad Mustafa will also be playing the role of the host along with Sana Bucha, Ahmed Ali Butt and others.

Top celebrities of the country including Jawaid Shiekh, Fawad Khan, Mahira Khan, Aamina Shiekh, Atiqa Odho, Azfer Rehman, Ayesha Omar and many others will be gracing the event. AFA16 will be attended by about 300 celebrities, artists, filmmakers, sponsors and important media personalities from Pakistan. Important media, government and business personalities from UAE will also be invited at the occasion.

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