AquaFina Rasing Talent At Loreal Present PFDC Bridal Week 2019 Day 1

Furthermore, the PFDC, in continuation of their consistent efforts to introduce fresh forces of fashion to the industry, brought to PLBW the Rising Talent showcase.

Indeed, the Rising Talent showcase has been mentored and curated directly by Chairperson of the PFDC, Sehyr Saigol. She worked individually with each designer to edit, structure, technically create, fabricate and develop new capsule collections with their designs having been adapted from their thesis presentations. The PFDC also financially incubated each designer, providing the financial wherewithal for each designer to produce their collections. This year, the Rising Talent showcase featured emerging designers Abbas Jamil, Elaha Ahmed, Mehak Yaqoob and Urwah Ali.

Abbas Jamil showcased his collection titled “The Dauphin of Versaille”. The collection was inspired by the interior of Versailles Palace and the glamourous lifestyle of last queen of France, Marie Antoinette, before French Revolution. The headgears, clothing style of Marie and the classical baroque interior of the palace were merged together to make the collection which also featured layers of fabrics, Swarovskis, pearls and crystals depicting the richness and delicacy of the collection.

Elaha Ahmed showcased her collection “Beauty in Ashes” as part of the Rising Talent showcase. Inspired by the fictional character of Daenerys Targaryen from the fantasy drama series, ‘Game of Thrones’, the collection portrays “self-made woman who are feminine yet resilient; such women bloom like roses from ashes & smoke.”

Mehak Yaqoob’s collection for PFDC L’Oréal Paris Bridal Week’s Rising Talent showcase, “Transmutation of Louis Trunk” was a fusion of structured Louis Vuitton’s trunks with the soft folds of Bisterband. Inspired from the great trunk master along the local style of travelling, the collection displayed a blend of eastern and western culture. The transformation of soft folds was shown through the elements of belts and buckles which gave an edge and uniqueness to the collection.

Urwah Ali’s collection for the Rising Talent showcased was titled ‘Masculine Femininity’. The collection highlighted the traits that accompany womanhood, those of grace and delicacy along with strength and power. Inspired from Deridda’s concept of binary opposition, the theme of Biker Ballerina by Rei Kawakubo was chosen and applied further to emphasize how woman are perfect example of this notion, being sensitive and intense at the same time.

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