AquaFina Rasing Talent At Loreal Present PFDC Bridal Week 2019 Day 1
Furthermore, the PFDC,
in continuation of their consistent efforts to introduce fresh forces
of fashion to the industry, brought to PLBW the Rising Talent showcase.
Indeed, the Rising Talent showcase has been mentored and
curated directly by Chairperson of the PFDC, Sehyr Saigol. She worked
individually with each designer to edit, structure, technically create,
fabricate and develop new capsule collections with their designs having
been adapted from their thesis presentations. The PFDC also financially
incubated each designer, providing the financial wherewithal for each
designer to produce their collections. This year, the Rising Talent
showcase featured emerging designers Abbas Jamil, Elaha Ahmed, Mehak
Yaqoob and Urwah Ali.
Abbas Jamil showcased his
collection titled “The Dauphin of Versaille”. The collection was
inspired by the interior of Versailles Palace and the glamourous
lifestyle of last queen of France, Marie Antoinette, before French
Revolution. The headgears, clothing style of Marie and the classical
baroque interior of the palace were merged together to make the
collection which also featured layers of fabrics, Swarovskis, pearls and
crystals depicting the richness and delicacy of the collection.
Ahmed showcased her collection “Beauty in Ashes” as part of the Rising
Talent showcase. Inspired by the fictional character of Daenerys
Targaryen from the fantasy drama series, ‘Game of Thrones’, the
collection portrays “self-made woman who are feminine yet resilient;
such women bloom like roses from ashes & smoke.”
Yaqoob’s collection for PFDC L’Oréal Paris Bridal Week’s Rising Talent
showcase, “Transmutation of Louis Trunk” was a fusion of structured
Louis Vuitton’s trunks with the soft folds of Bisterband. Inspired from
the great trunk master along the local style of travelling, the
collection displayed a blend of eastern and western culture. The
transformation of soft folds was shown through the elements of belts and
buckles which gave an edge and uniqueness to the collection.
Ali’s collection for the Rising Talent showcased was titled ‘Masculine
Femininity’. The collection highlighted the traits that accompany
womanhood, those of grace and delicacy along with strength and power.
Inspired from Deridda’s concept of binary opposition, the theme of Biker
Ballerina by Rei Kawakubo was chosen and applied further to emphasize
how woman are perfect example of this notion, being sensitive and
intense at the same time.