Al Karam at PFDC Sunsilk Fashion Week 2015

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Alkaram Studio with their PFDC Sunsilk Fashion Week 2015 collection ‘Savoir Vivre’. Inspired by traditional style and fused with modernity, ‘Savoir Vivre’ featured a blend of conversation prints with traditional ethnic and floral motifs based in a variety of fabrics ranging from lawn, chikan kari to jacquard. A diverse colour palette with print-on-print and pure whites alongside laces, cutwork and innovative silhouettes made up distinct features for the brand’s collection. Renowned music personality Mustafa Zahid of Roxen fame walked the ramp as the brand’s celebrity showstopper.

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