Akif’s Spring/Summer 2013 womenswear collection at PFDC Sunsilk Fashion week is titled ‘Montage’. Inspired from the art form of collage, Akif’s concept behind this collection is to fuse various prints, textures and embroideries to create a composition in the form of a garment. Akif has mixed colors, motifs and different patterns together for this collection across fabrics such as pure cottons with textured embroideries. The collection based in a lot of flair and volume, Akif Montage’s silhouettes vary in length with long and short dresses with flowy skirts and coats. Using thread embroideries, appliqués and patchwork embroideries, the colour palette used in the collection ranges from orange and hot pink with black and whites.
Akif Mahmood graduated in Fashion Design from the Pakistan Institute of Fashion Design (PIFD) in July 2010 and received the Best Collection Award for his work at the institute’s graduation shows. He then showcased his debut collection at PFDC Sunsilk Fashion Week in November 2010 to critical acclaim, under his own label, ‘Akif’. His signature style is reflected in his use of colours and elements from local Pakistani culture combined with contemporary cuts to create modern yet traditional designs. Akif has also worked with fashion powerhouse ‘Libas’ till February 2011, retailing under the name of ‘Akif for Libas’ at PFDC Mall One, Lahore. During this period, he was invited as one of seven designers to participate in Ittehad’s summer show. Akif has also been nominated twice for the Lux Style Awards in the category of the ‘Best Emerging Talent’ in the years 2011 and 2012. Akif will be showcasing for the fifth time at the PFDC Sunsilk Fashion Week platform.