Adnan Pardesy for TWW for PFDC Sunsilk Fashion Week 2013

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“We are absolutely elated to be part of PFDC Sunsilk Fashion Week’s 6th edition! It’s bigger, better, brilliant and most importantly it’s all about the BUSINESS of fashion.”

 Adnan Pardesy

This April 2013, Adnan Pardesy for The Working Woman is set to showcase a collection of womenswear for Spring/Summer 2013 titled ‘Inclined’ in the high-street segment of PFDC Sunsilk Fashion Week. Adnan Pardesy for The Working Woman’s first collection for Spring/Summer 2013 comprises of Pardesy’s signature design elements; simplicity in design and intricate detail in structure. Catering exclusively to Pakistan’s urban, beautiful, strong, feminine and go-getting Working Woman, the collection provides working women with clothes that are designed to work for multiple occasions and scenarios that they find themselves in during the course of the day. Pieces from the Adnan Pardesy for The Working Woman label come in fabrics such as lawn and fine cottons boasting Adnan Pardesy’s signature cuts with well-tailored and flowy cuts with intricate details and cross pleats.

The Working Woman label, a brand by SEFAM PVT LTD, collaborated with one of Pakistan’s leading fashion couturiers, Adnan Pardesy, in December 2012 to reveal their debut collection of womenswear for Winter 2012/2013, “Adnan Pardesy for The Working Woman”. Adnan Pardesy for The Working Woman’s first collection for winter 2012/13 comprised of Pardesy’s signature design elements; simplicity in design and intricate detail in structure. Adnan Pardesy for The Working Woman Label is available at 102 Commercial Area Cavalry Grounds (Flagship Store), 2nd Floor Vogue Towers, M.M. Alam Road (Flagship Store) and PFDC, Mall 1, Main Boulevard in Lahore; Kayseria’s outlet at Dolmen City Mall in Karachi and Leisure Club’s outlets in F-7 Jinnah Super Market and F-10 Markaz in Islamabad.

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